Content Marketing para clientes y empresas - Beople
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Content Marketing para clientes y empresas


El marketing de contenido (o Content Marketing) es algo más que atención al cliente con frases estudiadas o posts publicitarios tan claros que nadie los va a leer. No vale sólo con una frase pegadiza o emotiva para captar realmente la atención de forma prolongada. Tenemos que tener en cuenta que los clientes son listos y tienen unos intereses, al igual que las empresas. Por lo tanto, si tanto cliente como empresa se basan en los mismos valores, hará falta una buena estrategia para llevar la comunicación hacia nuestros objetivos de forma inteligente.

Para una buena relación de comunicación online y offline, hace falta preguntar a los integrantes del equipo de marketing y a los directores de la empresa: ¿por qué la gente debe interesarse en esta marca? El marketing de contenido va un paso más allá del branding, el contenido se debe crear desde 0. Hace falta preguntarse si la marca tiene algún valor o historia que contar, pero no basarse en: ¿qué estrategia vamos a usar? Puede ser que la marca no tenga una historia llamativa (por ejemplo, si es una empresa de tornillos para otras empresas).

Si la respuesta es afirmativa, entonces hemos tenido suerte. Es cuando empieza a plantearse el cómo y el cuánto se explica de esa historia. La faena ya está casi hecha. El dónde contar la historia, depende de la misma. Si realmente hay material y vemos que Facebook y Twitter se quedan cortas, podemos usar un blog. El blog permite explicar una historia de forma clara, y usaremos el resto de redes para difundirla.

Para el content marketing podemos usar cualquier red social, lo importante es conocer las historias de la marca y ver si se pueden aprovechar y son interesantes para nuestro público potencial.

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