La página de empresa en Facebook - Beople
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La página de empresa en Facebook

Una marca debe tener una página de empresa, nunca un perfil personal en Facebook. Aunque parece una tontería, es muy importante conocer la diferencia entre ambos. Un perfil personal tiene límites que no tiene una página de empresa.
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Página de empresa

Pero, ¿qué pasa si ya tenemos creada la página de la empresa en un perfil personal? Podemos crear un perfil comercial y fusionarlo con el personal para crear la página, o podemos modificar ese perfil personal inicial y “quitarlo del mapa”, sin foto ni información, para que todos los clientes sepan que es la página de empresa la que deben visitar y no ese perfil.
Las ventajas que tiene una página de empresa son, entre otras:
– la segmentación: podemos promocionar un post para que lo vean sólo ciertas personas o ciertos fans según su localización o intereses, por ejemplo
– recuerda que si un seguidor no ha interactuado en semanas con tus publicaciones, dejarás de aparecer en su timeline con tus publicaciones, por lo que es interesante promocionar posts de vez en cuando para volver a llegar a todos tus fans. Es importante crear engagement
– tienes la herramienta de estadísticas para conocer, entre muchos otros datos, de dónde son los que interactúan y tus fans y a qué hora suelen mirar más Facebook (por lo que tus publicaciones deben hacerse a esas horas)
– crear concursos: vía Easypromos, ADTZ o Cooltabs
– crear encuestas: polls
– habilita los comentarios y dales respuestas, sobre todo si son comentarios negativos, el cliente debe acabar satisfecho con la respuesta ya que todo ese material lo puede leer cualquiera que mire el perfil de la empresa
¿Tienes una página de empresa y no consigues los likes que quieres? Podemos ayudarte con este y otros temas relacionados con las redes sociales y la comunicación 2.0. Escríbenos en comentarios si tienes cualquier duda o quieres aportar más información a este post.

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