Los anuciantes en la SuperBowl ¿acertaron? - Beople
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Los anuciantes en la SuperBowl ¿acertaron?

Mucho se ha hablado del evento deportivo del año en EEUU: la Superbowl. De hecho ha batido récords de tuits sobre el tema. Pero centrémonos en los anunciantes. ¿Han sabido relacionar los costosos anuncios que se emiten durante la pausa del partido con las redes sociales?
superbowl2015Como podemos ver en la infografía, la respuesta es un No rotundo. Pocas marcas relacionaron su web o sus perfiles en los anuncios televisivos. En un mundo en el que las redes están cada vez más aposentadas en la vida diaria de los ciudadanos, la publicidad se vuelve multiplataforma también y las marcas deberán aprender a tener conectados diferentes anuncios con las diferentes plataformas.
¿Tu marca muestra claramente tu presencia en internet?
 

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