Los emojis serán una herramienta de los anunciantes para aumentar su impacto en Twitter
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Los emojis serán una herramienta de los anunciantes para aumentar su impacto en Twitter

Twitter ha decidido ampliar el valor de los emojis en los tuits y a partir de ahora, los anunciantes los podrán utilizar como indicador para medir su impacto en los usuarios.
El hecho de que los emojis puedan expresar emociones como la alegría, la tristeza, la emoción, el disgusto… los convierte en un barómetro clave para conocer la recepción del mensaje publicitario en los usuarios. Según twitter, desde 2014 se han publicado 110 mil millones de emojis en la red social. 
Todos los anunciantes y marcas que quieran impactar sobre los usuarios más proclives a insertar emojis en sus tuits deberán seleccionar uno de los socios oficiales de la red social para llevar a cabo sus anuncios.
Así, los anunciantes dispondrán de un target mucho más definido porque podrán apuntar a usuarios que han demostrado determinadas pasiones o sentimientos en determinados sectores.

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