Los Social media, una herramienta clave para el Branded content
post-template-default,single,single-post,postid-2550,single-format-standard,qode-core-1.2,ajax_fade,page_not_loaded,,pitch-ver-1.9, vertical_menu_with_scroll,smooth_scroll,side_menu_slide_from_right,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

Los Social media, herramienta clave para el Branded Content

brandedcontentEn los social media el branded content ha descubierto una herramienta para activar el recuerdo de la marca y potenciar así, la intención de compra. Ahora, los contenidos dirigidos a potenciar la identidad de marca que serán publicados en redes sociales tienen una estructura, un tono y una finalidad específica, teniendo en cuenta el target al que va dirigido el producto y la red social en la que se hace la publicación. Escoger las imágenes, los videos y el texto adecuado es tarea del branded content, pero éste variará en función del target del producto a vender y de la red social utilizada para dar difusión.
Según un estudio llevado a cabo por Yahoo, la mitad de los usuarios de redes sociales es capaz de recordar  durante 30 días la información sobre marcas publicada en las plataformas que visitan. Según los resultados del estudio, los jóvenes de entre 14 y 34 años son capaces de recordar mucho mejor este tipo de información. El 63% de los usuarios de redes sociales apunta, en este sentido, que valora muy positiva mente todas aquellas compañías que se esfuercen por viralizar contenidos interesantes en las redes sociales. De hecho, la mayoría opina que esto es un factor que les genera una predisposición mayor para probar nuevas marcas. El 61% confiesa que el hecho de publicar contenidos interesantes en las redes les anima mucho más para comprar sus productos.
El estudio resalta la red social Tumblr, poco explorada en Europa pero muy popular en Estados Unidos. Según el informe de Yahoo, uno de cada dos usuarios confiesa que una marca presente en esta popular red social está mirada con mejores ojos por los internautas que una que no lo esté.

Respecto a los usuarios de Tumblr, el 55% consulta contenidos con regularidad en la red. El 29% compra en esta red social y el 36% recomienda marcas que publican contenidos en la red.

  • I simply wanted to type a quick comment in order to appreciate you for all the stunning hints you are giving at this site. My long internet search has now been rewarded with pleasant knowledge to write about with my co-workers. I would repeat that we site visitors are unquestionably endowed to exist in a very good community with so many special individuals with beneficial principles. I feel really happy to have discovered your entire web site and look forward to really more excellent moments reading here. Thanks a lot again for a lot of things.

    03/01/2019 at 08:26
  • My wife and i got really satisfied Michael could finish up his survey with the precious recommendations he got out of the site. It is now and again perplexing to just continually be freely giving instructions men and women may have been making money from. We really fully grasp we now have the blog owner to give thanks to for this. The illustrations you’ve made, the easy web site navigation, the friendships your site help engender – it’s got everything exceptional, and it’s helping our son in addition to our family recognize that the topic is fun, and that is quite mandatory. Many thanks for the whole lot!

    04/01/2019 at 19:51
  • I would like to point out my appreciation for your kindness in support of those people that absolutely need guidance on the situation. Your special commitment to passing the solution all-around ended up being surprisingly helpful and has frequently made most people like me to reach their endeavors. This helpful tips and hints denotes a whole lot a person like me and especially to my peers. Warm regards; from everyone of us.

    05/01/2019 at 17:12
  • I am glad for writing to let you understand what a awesome encounter our princess went through browsing the blog. She learned lots of pieces, which include what it’s like to possess a marvelous coaching mood to let men and women without hassle master a variety of problematic matters. You really surpassed people’s expected results. I appreciate you for offering the informative, dependable, informative and as well as cool thoughts on that topic to Kate.

    10/01/2019 at 18:14
  • My husband and i ended up being so ecstatic when Peter could carry out his reports through the precious recommendations he made through your web site. It is now and again perplexing just to find yourself making a gift of techniques that many some other people could have been selling. And now we do know we have got you to be grateful to for this. All the illustrations you’ve made, the simple website navigation, the friendships you will make it possible to instill – it’s got all powerful, and it is aiding our son and the family do think the topic is excellent, which is certainly really serious. Thanks for all the pieces!

    12/01/2019 at 05:55
  • I and my guys were examining the best information on your website and so immediately developed a horrible suspicion I had not expressed respect to the website owner for those tips. All the young men came for that reason joyful to learn all of them and have in effect undoubtedly been having fun with these things. Appreciate your genuinely very considerate and then for pick out variety of awesome subject areas most people are really eager to learn about. My very own sincere regret for not expressing gratitude to you sooner.

    13/01/2019 at 01:40
  • I must voice my love for your kind-heartedness in support of those people that have the need for assistance with this important topic. Your personal commitment to getting the solution all over became extraordinarily advantageous and has continuously helped some individuals like me to attain their targets. Your interesting guideline indicates a whole lot to me and far more to my office workers. Best wishes; from all of us.

    14/01/2019 at 11:37
  • I have to express my appreciation to you for bailing me out of such a problem. Just after scouting throughout the the web and coming across thoughts which were not productive, I figured my entire life was well over. Being alive without the solutions to the issues you’ve solved as a result of the short article is a critical case, as well as the kind which could have in a wrong way affected my career if I had not encountered your blog post. Your good talents and kindness in touching the whole lot was priceless. I’m not sure what I would’ve done if I hadn’t come across such a solution like this. I can also at this moment look forward to my future. Thank you so much for your professional and results-oriented help. I won’t think twice to refer your blog to any individual who needs and wants guidance about this subject matter.

    14/01/2019 at 21:45
  • Thanks so much for providing individuals with an extremely splendid opportunity to read articles and blog posts from this web site. It is always very terrific plus full of fun for me and my office friends to visit your website no less than three times in a week to study the fresh guides you will have. And indeed, I am also usually motivated with your dazzling thoughts you serve. Certain 2 tips in this posting are without a doubt the most effective we have had.

    15/01/2019 at 00:15
  • I wanted to compose you the tiny word to finally give thanks again about the pleasing secrets you have documented on this website. It is quite remarkably open-handed with people like you giving without restraint exactly what numerous people could have made available for an ebook to get some profit on their own, notably now that you could possibly have tried it if you considered necessary. The secrets also worked as a good way to fully grasp that someone else have the same dreams really like my own to realize a good deal more in terms of this matter. I think there are millions of more enjoyable instances in the future for those who look into your site.

    15/01/2019 at 05:43
  • I wanted to create you a little word so as to say thanks as before on the fantastic thoughts you’ve featured in this case. This is simply remarkably generous with you giving easily exactly what most people could have advertised for an e-book to get some money on their own, especially considering the fact that you might have done it if you ever considered necessary. The things in addition acted to become a fantastic way to be sure that other people online have a similar zeal the same as my very own to understand somewhat more around this condition. I think there are several more pleasant opportunities in the future for folks who take a look at your blog.

    15/01/2019 at 15:55
  • I precisely wished to appreciate you once again. I’m not certain the things I might have used without the actual concepts shown by you over this subject. It has been a very traumatic concern in my position, however , understanding this specialized way you treated that forced me to jump with contentment. I’m happier for this support and even expect you recognize what a powerful job you were doing teaching the others through your web site. Probably you haven’t encountered all of us.

    15/01/2019 at 23:36

Leave a Comment: