Viernes de vídeo: Dumb ways to die - Beople
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Viernes de vídeo: Dumb ways to die

Ya en 2013, la campaña del metro de Melbourne fue el punto de atención del festival de Cannes con “Dumb ways to Die”. Ahora para celebrar San Valentín han decidido hacer un segundo vídeo con la misma dinámica.

Melbourne pretende, con un tono animado e irónico, crear conciencia de la seguridad en el transporte, aunque en realidad es una forma bastante cruel. Apostaron por un producto arriesgado pero que ya es conocido en todo el mundo, es decir, ha sido un éxito.

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